Promotional Products Employees Can Wear

For many years, many corporations have been using promotional products in their marketing programs. Promotional products and items are available to match the nature and needs of the any individual corporation or business. However, many businesses which depend on customer service are beginning to prefer promotional products their employees can wear, and customers/potential customers can see. The following paragraphs will discuss some of these specific items.

Firstly, head wear is one type of promotional product that companies are purchasing to help boost their business. Many types of promotional head gear are available, all listing company information on the individual hat. Some different types of these particular promotional products can include:

ball caps

sun visors

skull caps

ear bands

Not only can these trendy hats be given away to current customers, they can also be worn by employees, inside and outside of the workplace. Visors are often popular during summer months, as well as ball caps. The skull caps, in addition to ear bands, are most popular when the weather is cooler. Wearing these promotional products inside, as well as outside of the workplace can help to recruit potential customers to the particular business being advertised.

For businesses specializing in food service, printed aprons are promotional products that are steadily growing in popularity. The different types of promotional aprons can include:

kitchen aprons

adjustable aprons

smock aprons

waist aprons

These promotional products are also becoming popular for businesses specializing in carpentry and trade show events. Because they are available in any style and color, as well as printed with any business information and logo, it is likely that the popularity of these promotional products will continue to grow.

One of the most popular promotional products that employees can wear, are shirts that have been printed with the company logo and information on them. Promotional shirts can be much different than regular uniform shirts, and can also be worn outside of the work place. Some of the types of promotional shirts available include:

t-shirts

fleece shirts

tank tops

shirt jackets

Trendy promotional gym/sports shirts are also available for purchase. These promotional products help encourage employees to advertise the particular business outside of the work place, to other gym/sports patrons. Long sleeve and short sleeve promotional shirts are also available. The popularity of each type, most often, depends on the current season.

Finally, printed jackets are great promotional products that employees can wear. With so many trendy types available, promotional jackets are growing in popularity. Some of the most popular types include:

sweat shirts/hoodie jackets

wind breakers

fleece jackets

nylon jackets

The only disadvantage associated with these promotional products is that jackets are most generally not worn year round. Thus, many businesses who use printed jackets to promote sales choose an alternative product during warmer months.

With so many different promotional products available to business today, it can be a difficult task in deciding which type of product to purchase. However, more and more businesses are choosing promotional products employees can wear. Because of proven success, it is predicted that the popularity of such products will continue to grow.

Making Promotional Products Work to Your Advantage

There is no dearth of products that can be used for the purpose of promotions. All you need to do is think of the right item and get your logo and company name imprinted on it. Promotional products can be used for a variety of purposes such as give-aways on trade shows and business events, sales incentives, contest prices as well as business gifts.

It’s extremely necessary to choose the right promotional products. Once you’ve made a choice there are a few more things that you will need to keep in mind.
Goals

Promotional products can be used for all kinds of stuff like referrals and motivation. Before you go about promoting your business you need to ask yourself certain questions such as:

  1. What kind of product options do I have?
  2. What kind of business am I aiming at?
  3. What can be my budget?

You will need to make decisions based on the answers to these questions!

The Scope of your Promotional Efforts

This concerns your target audience. For example, while you give away promotional gifts at a trade show, you need to know that you are giving them away to the right people rather than giving them to almost anyone who comes by to your space to take a look at your products and services.

Prepare a strategy…

…to make sure that all your promotional efforts are made in the right direction, i.e. towards your target audience.

This can be done easily if you have chosen the right kind of promotional products. For example, you can get attention from a soccer player with imprinted soccer balls and other soccer accessories. Alternatively, you can have your customer sit through a demonstration of your product and services and fill up a small questionnaire in order to receive a promotional gift.

All in all, you need to choose a promotional product that only your target audiences will be interested in, it should ideally be a promotional product to suit their lifestyle.

Useful Promotional Products

There is no point in choosing a promotional product which people are going to throw away. Choose a product that will be useful! It really doesn’t need to be expensive. Remember, the most successful (refrigerator magnets, pens, calendars, post it notepads) promotional products are inexpensive.

Quality Matters

A bad quality promotional product is irritating. A defective quality product will not only get thrown away but will also tarnish the image of your business among clients and customers.

A Teaser

Get a mug with a nice teaser message and a phone number imprinted on it. Tell people about your products and services once they call up your company.

Lastly, consider the cost. Sometimes, an inexpensive promotional gift can make up for an expensive promotion. It’s best to get some advice from your dealers. Make a good decision!

Branded USB Flash Drives, and Other Promotional Products

USB flash drives are an extremely popular promotional product that has many uses as well as it’s obvious promotional advantages. All you have to do is plug them in the USB slot, copy your files over, and you’re done. Flash Storage Drives also make a great toolkit for PC repairs. Just load your favourite antivirus, antispyware, and diagnostic tools on the drive and you’re ready to go. They can even be programmed to start up automatically on insertion into the USB port by using auto run programs which are very easy to set up. When someone saves files to promotional USB flash drives, they find that it takes a lot less time than if they burned them onto a CD.

Flash drives are just one of many promotional products which are used as business incentives for clients and staff. Promotional products can be made from any material, such as plastic, metal, wood and rubber.  Promotional products not only carry your company message, they also serve an actual purpose. Many promotional products are produced as PVC- welded products – a method of production which still accounts for a decent percentage of products manufactured today. You can buy promotional products in various quantities, which can be anything from one item, up to thousands, depending on the product itself.

Another popular promotional item is the printed umbrella. These are better targeted for specific seasons but offer great coverage with regards to promoting your company. Printed golf umbrellas come with a stake at the top, used to hold the umbrella in the ground when the golfer takes a swing. They are always well-received and a welcomed gift by customers and clients alike. An individual using an umbrella for a long time will generally remember the company name or brand that was printed on it. Personalised umbrellas offer more visibility and the imprints are clearly readable from quite a long distance.

Another sure fire bet when it comes to promoting your business with promotional merchandise, is the promotional mouse mat. Promotional mouse mats are an excellent promotional giveaway or the perfect gift for anyone with a computer. On promotional mouse mats, you can have your company details, your favourite photo, your own design, or even a company logo. They are available as mouse mat and coaster sets, liquid photo mouse mats, optical mouse mats, flexible mouse mats and smart leather mouse mats, plus many more. With most mouse mats, you can print full colour process, which allows you to create a really cool, eye catching design.

The most popular item out of all the available low cost promotional products is without doubt, the promotional pen. A low cost promotional pen has on average, seven owners within its lifetime. If the body of a promotional pen chosen by your company is thick, then you will get enough space to write all kinds of vital information on the pen. The factors to be credited is their high level of efficiency in catering to the audience. Promotional pens are often distributed at promotional shows, conferences and symposiums and are used as mass marketing tools.

Promotional Products – Advertising on Steroids

Corporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world.

One of the reasons that promotional marketing campaigns are so effective is that, unlike other advertising mediums, the promotional product engages all five of the senses. The person that receives the giveaway can see, touch, and even hear or taste the promotional item in some cases.

Business premium incentive products are inexpensive, and the duration of their advertising impression far exceeds that of television or radio, at a fraction of the cost.

Here are some of the uses and benefits of custom promotion products for any business:

Printed promo products are often used to attract new customers and increase repeat business from existing customers. They are also used to create name recognition and promote a company image. Studies have shown that the use of promotional products has improved recipients’ impressions and opinions of the companies involved in the promotional program, and helped to engender product loyalty.

Hot promotional products grab people’s attention and can draw traffic to your trade show booth or display, increasing leads and prospects.

Use of promo products in the workplace has been shown to improve employee morale, employee retention, and increase employee productivity. They can also be employed to promote safety in the workplace, or encourage teamwork within the company or organization.

Customer relations can be improved, even for a lapse in service, or as an apology, through customized promotional items.

They can also be used to announce (and increase) sales. Imprinted promotion products have been shown to increase response to direct mail campaigns by up to 75%.

According to a recent study, over 76% of the respondents to the survey claimed they could recall the advertiser’s name on the promotional product they received within twelve months of the promotion. Over 75% of recipients keep the promotional product because it is useful to them.

Another use for promo items is creating awareness for a given cause. We’ve all seen the pink ribbons to create awareness for the need to find a cure for breast cancer. Associating your business name with such philanthropic endeavors can boost the image of your company and help engender customer loyalty. Advertising that a portion of the profits will go to charity is a very powerful and widely used marketing strategy.

Given the above, it would be wise to have an advertising budget for your company that includes premium incentives, regardless of what type of business you’re in. If you don’t, your competitor who does have a promotional incentive program has a clear advantage. Why not contact a promotional products company now?