Raising Awareness With Promotional Products

What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too.

What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need.

Promotional products can help your business to grow. Find promotional items like housewares, golf equipment, games, branded apparel, pens, office supplies, quality outdoor gifts, and high-end leisure items that will entice your target market and distribute your company name simultaneously. Every time an individual uses your business’s promotional item, the company name and message will be reinforced.

Promotional items will also help to raise awareness and motivation levels among your employees. As your organization grows, your business might offer products and services that other employees might not even know exist. By distributing promotional items to all members of your enterprise, your employees will feel more appreciated and become more educated about the products and services that are being offered. Employees can be one of the strongest assets your marketing team possesses, as satisfied employees will work harder and discuss the merits of their company to friends, family members and associates. By giving them promotional items that showcase the most important products and services, you can encourage employee motivation and fulfillment in the office.

Invest in a multi-pronged marketing approach when you find promotional products that will raise awareness about the products and services your company offers. You can distribute these quality branded promotional items to your employees and market sectors alike to ensure that your business gains a competitive edge. Why not start searching the large selection of promotional items for your business advertising efforts now? You can enjoy enhanced company recognition and reputation through effective promotional products. Place your order for promotional items to raise awareness about your business today.

What are Promotional Products?

Who doesn’t feel happy at the thought of getting a promotional product? That too, if it is free. Free!! The thought of this makes you go for purchasing the product. You may find promotional products in exhibitions, shops, industrial fairs, and trade shows.

What is a promotional product? A promotional product is one that is offered to you (the customer) free in order to build the company brand, to get their company recognized or remembered. A promotional product is a product imprinted with or otherwise carrying a message or the logo of the company. If you like the promotional products good or useful then you tend to tell more people about it. Or you may even go again and buy more products from the shop or trade fair of that particular company. This means that the company has made a lasting impression on you.

Eg. Buy 1 shirt, and get 1 free.

Buy a golf club and get a pair of gloves and a set of balls free.

Buy a Laptop and get an 8 GB USB Flash drive free.

The company needs to make note of one important thing here, while promoting a product. They need to know their target audience well. The company needs to make a feasibility study of their product in the market. They need to know their competitors. What is the market demand for the product? What segment of customers are you targeting?

Here comes a question: How would the company come to know which product is hot in the market or in full demand currently?

Here, the company needs to study the market demand for the product. Does the product already exist in the market? If so, who are the competitors? Which market segment is your competitor catering to? Which market segment should the company target? How can the company create its niche in the market? If the product is not yet launched in the market, how can the company monopolize in it? What is the market demand for such a product?

What are the different types of Promotional Products?

The different types of promotional products are:

o Business Gifts

o Premiums

o Ad Specialties

o Recognition Awards

o Other Identification Applications

1. Business Gifts: Business Gifts or corporate gifts are promotional products given to the customers to build up the business, to recognize their suppliers or customers, and to thank them for their contribution towards the company. (eg. Bags, shirts, leather pouches, clocks etc.). These customers or suppliers are necessarily not a part of the organization. Corporate gifts are personalized or branded with the company logo or with a good message so that it is always remembered.

2. Premiums: Premium gifts are promotional products which are offered as an incentive to produce a specific action. Here you get a free promotional product, only if you buy a product. Premium gifts are value-added gifts. Eg. Buy a Laptop and get 8 GB USB flash drive free.

3. Ad Specialties: These are promotional products given as gifts only to promote the business without you shelling out any money. It is equivalent to viral marketing. Eg. Calendars, wall clocks, key chains, coffee mugs etc.

Here the difference between a premium gift and a Ad Specialty is, in Ad Specialty you are not under any obligation to compulsorily buy anything to get a free item. Here, the promotional product is given free only to spread your company’s name & business.

4. Recognition Awards: These are awards given to the employees in order to recognize their valuable contribution towards the company, for their performance in the company. Eg. Trophies, awards, jewelery etc. The recognition awards are given to the employees who are part of an organization.

5. Other identification Applications: These are other promotional products as gifts which do not fit in any of the above categories like Imprinted Souvenirs, Jackets, Caps, Imprinted Glassware and balloons for promoting your business.

So a promotional product is not only a brand building tool but a necessity to keep or lure in customers. And customer will only come back to the company when he has faith and trust in the company and that he will not be cheated.

Top 3 Can’t Miss Promotional Products – Umbrellas, Tote Bags and Promotional Pens

Companies have limited marketing budgets. Especially during this economic crunch, you have to make the most of your advertising dollars. Promotional products offer a fantastic return on your investment, but you’ve got to choose the right ones. Of course, which promotional product is best depends on the type of promotion you’re running. However, there are a few products that are effective year round for any type of promotion.

No matter how or when you’re using promotional products, the same basic goals apply. For example, you want your promotional products to create brand loyalty and to expose numerous people to your company’s message. There are three promotional products that are absolutely can’t-miss when it comes to making the best use of your marketing budget. Those products are umbrellas, tote bags and promotional pens.

Why are these promotional products the best of the best? Here’s an overview of some of the reasons why umbrellas, tote bags and pens are the ultimate go-to promotional products:

Promotional umbrellas:

  • Umbrellas stand out from other promotional items because they’re less common in the world of giveaways.
  • Logos printed on umbrellas are quite large, which means your company’s name can be spotted from far away.
  • They’re practical and useful, so they’ll find their way into your customers’ everyday life. A product like the Budget Beater 48 Inch Arc Stick Umbrella, for example, conveniently closes down to only 33 inches. It will easily fit in a briefcase.
  • Umbrellas aren’t trendy items. They never go out of style, so you can order in bulk and always keep these great gifts on hand.
  • They have a high perceived value.

Promotional tote bags:

  • Promotional tote bags get carried around all over town. Countless people will see your company’s name and logo.
  • Tote bags are a classic tradeshow giveaway that absolutely everyone loves. Handing out promotional tote bags is a sure-fire way to have the convention goers lined up at your booth.
  • Use them to get in on the eco-friendly trend of “bring your own grocery bags.” To really show your company’s concern for the environment, choose a “green” promotional item such as the 100% Post Consumer Recycled Deluxe Tote Bag.
  • Tote bags will be used for years to come, which makes them a top return on your marketing dollar.
  • Promotional tote bags are a blank canvas for your logo, offering high visibility.
  • Like umbrellas, tote bags are useful, which is an important quality to look for in any promotional product.

Promotional pens:

  • Promotional pens are very affordable, so you can hand out them generously.
  • No one turns down a free pen because everyone needs them.
  • Pens have universal appeal. They’re not specific to a gender or age group.
  • They lend themselves to all sorts of creative uses, and they’ll fit in with any marketing campaign theme.
  • Including a promotional pen along with a gift is an easy way to go the extra mile. For example, they’re perfect for pairing with notepads, padfolios and desk sets.When including a promotional pen with a gift, upgrade to something a bit more special, such as the comfortable Cougar Rubber Grip pen.

Next time you’re gearing up for a new marketing campaign, make your job easier by going with one of these three can’t miss promotional products. Promotional umbrellas, tote bags and pens will always get the job done.

Promotional Products – More Than Just Freebies

Promotional items are articles of merchandise used all over the globe for different communication, marketing and selling purposes. The sole purpose of adding a company’s name or logo on any product is to increase its popularity by promotion of its sales through different marketing campaigns and trade fairs. The range of products that can be imprinted for promotional purposes seems infinite. At the low end are ballpoint pens, T-shirts, and calendars.

The high end typically includes such items as golf bags, cameras, and crystal bowls. Common items include t-shirts, caps, key chains, bumper stickers, mugs or mouse pads. Promotional items vary in their cost and size. Generally celebrities are given expensive promotional items at award functions and film festivals. Companies offering such expensive gifts to theses celebrities often ask these celebrities to allow a photo to be taken with that gifted item which they can use for their promotional purposes.

Companies nowadays are striving hard for the promotion of their products. Luxury gifts like handbags and scarves are also gifted by various companies to celebrity attendees in the hope that these attendees will wear these in public thus increasing the popularity of the company and garnering publicity for the company’s brand name. Not only the companies are using these promotional items for their brand promotion but these promotional items are also used in politics to promote candidates and causes. Non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the live strong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.

The first known promotional products in the US are commemorative buttons dating back to the election of George Washington in 1789. During the early 1800s there were some advertising calendars, rulers and wooden specialities, but there wasn’t an organized industry for the creation of promotional items until later in the 19th century. Promotional products include different products such as Esher conference bags, Pier Ft pens ,A4 conference folders, Cotton promotional bags, Printed post it notes ,printed umbrellas, optical mouse mats, Tall travel mugs, Silicon grip ball pens, Sparta mugs, spring bottled mugs with about 1500 different colour combinations. Other promotional products include ploy nuclear bottles, Expedition carabineer bottles, and Diaper bags. Started in 2003, Ink Head Promotional Products is the premiere distributor of personalized pens, promotions products and custom coffee mugs. Think of an item and someone can probably put your logo on it. They’re used as giveaways at trade shows and other events, on-pack and in-pack premiums, container premiums, mail-in premiums, door-openers, dealer-loaders, sales incentives, business gifts, contest prizes, direct-mail premiums, and awards. In conclusion, regardless of the size or purpose of your event, promotional products help your guests celebrate and remember it.