When To Use Discount Promotional Products

If you’re looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place.

Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you’re looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise.

Getting Through to Everybody With Discount Promotional Items

In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A big benefit of discount promotional products is that they allow you to get your message out to everyone who needs to hear it. Because promotional products can be so inexpensive, companies can afford to place bulk orders for widespread distribution to multiple markets.

What this ultimately means for you is more freedom, more versatility, and more publicity. Leveraging this extensive brand-building potential without paying extra for it gives you better results all around. As discount promotional products give you blanket coverage across wide demographics, you’ll better your chances of reaching qualified prospects.

Did Someone Say Tradeshow Giveaways?

You simply can’t go to a tradeshow without encountering heaping piles of discount promotional merchandise. It seems that many companies have already figured out that discount promotional products make for great giveaways because they do what’s necessary – get your company’s name out there to as many people as possible.

It wouldn’t be a great idea to stock up on gold-plated scepters with diamond-studded logo inlays for your trade show booth, so you’ll have to settle for the next best thing. Discount promotional items like pens, calendars, note pads, magnets, and keychains are all useful items that won’t cost you a fortune to order. Handing these items out to every person you see will help you win new customers.

Discount Promotional Items as a Gift-With-Purchase

If you sell a lot of product, finding a way to reward your buyers could prove to be a daunting (and outlandishly expensive) task. If you use discount promotional products, you’ll find that this is no longer the case. Packaging your product with a simple bonus item like an imprinted stress ball or an affordable USB flash drive is a great way to boost your sales.

People love free stuff. Even if your gift-with-purchase is a cheap promotional product that costs no more than a dollar or two, customers will still appreciate it. They’ll take it as a token of your appreciation and a demonstration of your commitment to their satisfaction.

Arm Guerilla Marketers With Discount Promotional Products!

If your company utilizes guerrilla marketing tactics, discount promotional items are a must-have for your arsenal. These promotional products have a variety of uses for this type of marketing, but all come with the advantage of being highly interactive and unique. Used in conjunction with other guerrilla strategies, discount promotional items can help fuel an attention-grabbing campaign.

Guerilla marketing is all about getting hands-on and in-your-face. Sometimes, even that isn’t enough to recruit new customers. Leaving your audience with a physical product they can take home is one of the best ways to build your brand and make your message stick. If your campaign requires a lot of items for a lot of people, discount promotional products will make it doable.

Maximize Results, Minimize Costs … Today!

Plain and simple: discount promotional products give you more for your money. If you’re in need of widespread publicity, an inexpensive promotional gift, or a way to augment your guerrilla marketing, choose discount promotional merchandise.

Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths –

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.

Raising Awareness With Promotional Products

What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too.

What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need.

Promotional products can help your business to grow. Find promotional items like housewares, golf equipment, games, branded apparel, pens, office supplies, quality outdoor gifts, and high-end leisure items that will entice your target market and distribute your company name simultaneously. Every time an individual uses your business’s promotional item, the company name and message will be reinforced.

Promotional items will also help to raise awareness and motivation levels among your employees. As your organization grows, your business might offer products and services that other employees might not even know exist. By distributing promotional items to all members of your enterprise, your employees will feel more appreciated and become more educated about the products and services that are being offered. Employees can be one of the strongest assets your marketing team possesses, as satisfied employees will work harder and discuss the merits of their company to friends, family members and associates. By giving them promotional items that showcase the most important products and services, you can encourage employee motivation and fulfillment in the office.

Invest in a multi-pronged marketing approach when you find promotional products that will raise awareness about the products and services your company offers. You can distribute these quality branded promotional items to your employees and market sectors alike to ensure that your business gains a competitive edge. Why not start searching the large selection of promotional items for your business advertising efforts now? You can enjoy enhanced company recognition and reputation through effective promotional products. Place your order for promotional items to raise awareness about your business today.

What are Promotional Products?

Who doesn’t feel happy at the thought of getting a promotional product? That too, if it is free. Free!! The thought of this makes you go for purchasing the product. You may find promotional products in exhibitions, shops, industrial fairs, and trade shows.

What is a promotional product? A promotional product is one that is offered to you (the customer) free in order to build the company brand, to get their company recognized or remembered. A promotional product is a product imprinted with or otherwise carrying a message or the logo of the company. If you like the promotional products good or useful then you tend to tell more people about it. Or you may even go again and buy more products from the shop or trade fair of that particular company. This means that the company has made a lasting impression on you.

Eg. Buy 1 shirt, and get 1 free.

Buy a golf club and get a pair of gloves and a set of balls free.

Buy a Laptop and get an 8 GB USB Flash drive free.

The company needs to make note of one important thing here, while promoting a product. They need to know their target audience well. The company needs to make a feasibility study of their product in the market. They need to know their competitors. What is the market demand for the product? What segment of customers are you targeting?

Here comes a question: How would the company come to know which product is hot in the market or in full demand currently?

Here, the company needs to study the market demand for the product. Does the product already exist in the market? If so, who are the competitors? Which market segment is your competitor catering to? Which market segment should the company target? How can the company create its niche in the market? If the product is not yet launched in the market, how can the company monopolize in it? What is the market demand for such a product?

What are the different types of Promotional Products?

The different types of promotional products are:

o Business Gifts

o Premiums

o Ad Specialties

o Recognition Awards

o Other Identification Applications

1. Business Gifts: Business Gifts or corporate gifts are promotional products given to the customers to build up the business, to recognize their suppliers or customers, and to thank them for their contribution towards the company. (eg. Bags, shirts, leather pouches, clocks etc.). These customers or suppliers are necessarily not a part of the organization. Corporate gifts are personalized or branded with the company logo or with a good message so that it is always remembered.

2. Premiums: Premium gifts are promotional products which are offered as an incentive to produce a specific action. Here you get a free promotional product, only if you buy a product. Premium gifts are value-added gifts. Eg. Buy a Laptop and get 8 GB USB flash drive free.

3. Ad Specialties: These are promotional products given as gifts only to promote the business without you shelling out any money. It is equivalent to viral marketing. Eg. Calendars, wall clocks, key chains, coffee mugs etc.

Here the difference between a premium gift and a Ad Specialty is, in Ad Specialty you are not under any obligation to compulsorily buy anything to get a free item. Here, the promotional product is given free only to spread your company’s name & business.

4. Recognition Awards: These are awards given to the employees in order to recognize their valuable contribution towards the company, for their performance in the company. Eg. Trophies, awards, jewelery etc. The recognition awards are given to the employees who are part of an organization.

5. Other identification Applications: These are other promotional products as gifts which do not fit in any of the above categories like Imprinted Souvenirs, Jackets, Caps, Imprinted Glassware and balloons for promoting your business.

So a promotional product is not only a brand building tool but a necessity to keep or lure in customers. And customer will only come back to the company when he has faith and trust in the company and that he will not be cheated.