Promotional Products – Changing Lives

Over the years, promotional products and promotional gifts have emerged as a proven and effective business strategy to improve sales figures and beat the competition. With the help of the promotional items you can easily gain better visibility of your products and services in any environment. Promotional products have changed the way a business used to be, in turn changed the entire lifestyles of an individual. This is not just good in business but also at a personal level. By distributing promotional products without worrying about high costs, you can be easily seen as a generous and thoughtful individual. The efficacy of promotional items is endless, but some of the most common uses are:-

1. New sales generation

2. Customer retention

3. Image enhancement

4. Dealer and retailer motivation

5. Brand Awareness and Visibility

What makes promotional products so successful?

o Longer exposure: – Promotional products remain in front of your target audience’s (customers, employees, and business partners) eyes- a great advantage over all other advertising plans.

o Involvement: – Most of the promotional product involves their users. Whether it’s office-stationary, Desktops, showpieces or children items like freebees, masks etc-they all have the power to involve their users and integrate with your marketing or business strategies.

o Promotes Goodwill: – People love receiving gifts. Customers look for free gifts. Promotional gifts promote goodwill hence enhancing your company image and brand value. Customer goodwill means repeated business, more orders and word of mouth publicity for you.

o Cost-effective:- Promotional products are cost-effective when compared with other advertising programs. The value it generates in terms of exposure, recall-value etc., makes it one of the cheapest advertising medium.

Whether you are a bank, a media-house, a telecom company or any non-profit organization- you all can benefit from promotional products and woo your customers. As per your business objective and target audience, you can ship promotional products and build relationship with your customer base. Not only customers, your employees will also value these items which will bring greater productivity, improved client-servicing and thus enviable sales figures.

Promotional gifts create a win-win situation- your consumers keep smiling and you have the last laugh. At, we offer a massive range of promotional products at an affordable price ranges. We the leading online store in the UK and have large number of satisfied customers, mere a click of mouse will take you to the ultimate online store, where you can order your favourite promotional product/s after looking at the our virtual sample. So, use promotional products as an effective business strategy tool and improve your consumer response, ultimately business profits and change your life.

What Choices are There for Promotional Products?

Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business’s name out to the public while giving them a useful product that will remind them of your business’s name over and over.

What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones.

Writing instruments – Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients.

Apparel – Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company’s logo and information, and those who wear the promotional items become a walking billboard for your company.

Refrigerator magnets – A good quality refrigerator magnet can stay on someone’s refrigerator door for years. These inexpensive promotional products can often be in a shape that reflects your business such as a light bulb if you are an electrician or a coffee mug if you own a cafĂ©.

Calendars – A calendar is a whole year of advertising in just one product. Your companies name and contact information will be displayed for twelve months and looked at just about every business day.

Coffee mugs – Most people need a cup of coffee to get them going in the morning. Ceramic coffee mugs and travel coffee mugs are promotional products that get used by their recipients frequently. In addition to coffee mugs, other types of drink ware such as beer mugs or water bottles are popular choices, too.

Golf balls – If you’ve got an upscale clientele that appreciates a good 18 holes, then promotional golf balls with your company’s logo on them are appropriate promotional items.

Mouse pads – You can fit all of your company’s pertinent contact information on to a mousse pad and still have room for your logo or an attractive picture. One of the best things about promotional mousse pads is that the recipient will always know exactly where to find your information – right next to his keyboard at all times.

Automotive products – Car sun shades, ice scrapers, key chains and other products associated with cars make useful promotional products.

Toys – mini cube games, yo-yos, flying discs, beach balls, even poker chips all make fun and interesting promotional products.

Desktop items – Notepads, sticky notes, picture frames, pencil cups, and other items that are useful on the top of a desk are promotional items that the recipient will look at every time he sits at his desk.

Disposable cameras – One time use cameras can be made into promotional items by having their exterior promote your business. They can even have pre-exposed message strips on the bottom of each frame of film so that when the pictures get developed, your company’s message will be displayed on each one.

This is a just a sampling of the most popular promotional products available for businesses to use to get their name in plain view of their customers each and every day.

When To Use Discount Promotional Products

If you’re looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place.

Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you’re looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise.

Getting Through to Everybody With Discount Promotional Items

In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A big benefit of discount promotional products is that they allow you to get your message out to everyone who needs to hear it. Because promotional products can be so inexpensive, companies can afford to place bulk orders for widespread distribution to multiple markets.

What this ultimately means for you is more freedom, more versatility, and more publicity. Leveraging this extensive brand-building potential without paying extra for it gives you better results all around. As discount promotional products give you blanket coverage across wide demographics, you’ll better your chances of reaching qualified prospects.

Did Someone Say Tradeshow Giveaways?

You simply can’t go to a tradeshow without encountering heaping piles of discount promotional merchandise. It seems that many companies have already figured out that discount promotional products make for great giveaways because they do what’s necessary – get your company’s name out there to as many people as possible.

It wouldn’t be a great idea to stock up on gold-plated scepters with diamond-studded logo inlays for your trade show booth, so you’ll have to settle for the next best thing. Discount promotional items like pens, calendars, note pads, magnets, and keychains are all useful items that won’t cost you a fortune to order. Handing these items out to every person you see will help you win new customers.

Discount Promotional Items as a Gift-With-Purchase

If you sell a lot of product, finding a way to reward your buyers could prove to be a daunting (and outlandishly expensive) task. If you use discount promotional products, you’ll find that this is no longer the case. Packaging your product with a simple bonus item like an imprinted stress ball or an affordable USB flash drive is a great way to boost your sales.

People love free stuff. Even if your gift-with-purchase is a cheap promotional product that costs no more than a dollar or two, customers will still appreciate it. They’ll take it as a token of your appreciation and a demonstration of your commitment to their satisfaction.

Arm Guerilla Marketers With Discount Promotional Products!

If your company utilizes guerrilla marketing tactics, discount promotional items are a must-have for your arsenal. These promotional products have a variety of uses for this type of marketing, but all come with the advantage of being highly interactive and unique. Used in conjunction with other guerrilla strategies, discount promotional items can help fuel an attention-grabbing campaign.

Guerilla marketing is all about getting hands-on and in-your-face. Sometimes, even that isn’t enough to recruit new customers. Leaving your audience with a physical product they can take home is one of the best ways to build your brand and make your message stick. If your campaign requires a lot of items for a lot of people, discount promotional products will make it doable.

Maximize Results, Minimize Costs … Today!

Plain and simple: discount promotional products give you more for your money. If you’re in need of widespread publicity, an inexpensive promotional gift, or a way to augment your guerrilla marketing, choose discount promotional merchandise.

Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths –

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.