Promotional Products – Seeking the Lowest Price Can Be Very Costly

Are you the type of promotional product buyer that always looks for the best price and thinks you got the best deal? Do you scour the internet for ads looking for the” guaranteed best price”. Then, do you go out and get multiple quotes from numerous suppliers and take time to compare them so that you get the “best price”. Finally, after all that work you probably feel great having squeezed that last penny out of the market through this intense effort to save your company money. What an accomplishment and achievement in cost savings. Or is it? Actually if you are one of these buyers in essence or merely a hybrid of the type, you will be shocked to realize that you probably did not get the best deal for your company. Price is only part of the story in getting the best deal when buying promotional products or promotional gifts. There is something more important than just price if you really want the best deal when buying promotional products. It is called value. But value and price are same thing right? No, price is only one part of the equation that makes up value. That is why no matter whether you think you got the best price, if that was your sole and overwhelming goal, you probably did not get the best value and thus you did not get the best deal for your company.

To get a better understanding of this important distinction let’s explore these two terms: value and price as they apply to purchasing promotional products. We will start off with my explanation that price is only one component of value. What are some of the other possible components when seeking out the best value that might make your “guaranteed best price” adventure not seem like such a good deal for your company after all. There can be numerous things that comprise a great value in buying promotional products. But here are three important basics that should be the part of any value consideration: service, creativity, trust and product quality. Remember all that work that you did looking through catalogs, both paper and electronic, to find the best product at the lowest price. It was a waste of yours and the company’s time and money. Sure you can do some looking and browsing doing some brainstorming for some semblance of ideas for a promotion but anymore than that is a waste. A really experienced marketing professional promotional product supplier, not a customer service or account manager from some online website with their “guaranteed lowest price offer” peddling the cheapest pen or plastic product, can provide you with the creative product ideas from quality manufacturers that you seek for your promotion. Moreover the good companies will not even charge you for this valuable service. Now keep in mind I am talking about professionals who will ask you important questions about your company’s promotion such as: what are your goals for the promotion? Who is your target audience for the promotion? How will the promotional products be distributed and on and on? If they just ask you questions about quantity and price per product they aren’t marketing experts like so many online web company’s with their “guaranteed best price” claim to be. More likely they are just customer service representatives peddling the latest chachka with no real understanding of your promotion or marketing needs necessary to make it a success.

A good creative promotional product supplier has the search technology to enable him or her to utilize their marketing experience and knowledge, along with the information you provide them from their questions about your promotion, to quickly identify the optimum product or products to achieve your promotional goals. Moreover, they will seek to find that product that will get you the best return on your marketing investment. You need only refer to a previous article I wrote: “Super Promotional Products-The Multiplier Effect” to realize that all promotional products are not created equal. In that article, I use the example of a client who insists on giving out some inexpensive items like pens at a trade show which are one dimensional promotional products in nature in that they generally only influence the recipient of the promotional giveaways. However, I went on to point out in the article that if the company had chosen to give out say a custom imprinted tote bag with their company logo and booth number imprinted on it that it would be seen by many attendees of the trade show and thus drive traffic to the company’s booth. This kind of choice in promotional products produces a far greater return on investment than the other one dimensional type of products like say a pen. This is an example where a knowledgeable promotional product professional can really drive the value of a promotional product choice. Get in touch with a good promotional product marketing consultant and he will show the way to finding true value which is always better than the ” guaranteed best price”.

Top 10 Promotional Products

Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some promotional products that continue to be on the top for certain reasons. Here are the ten most popular promotional products in the business.

Promotional pens make for one of the best promotional products in the business. They have been in use for a very long time now and make their appearance almost everywhere. They might sound clich├ęd but the fact remains that they enjoy a wide reach and exposure. Promotional pens are a cost effective way to get your message across.

Another very popular promotional product is promotional mugs. With the great printing area they offer they ensure that your message stands out. The excellent printing area allows you to use larger fonts and large sized images that can get you all the attention.

One of the cheapest promotional products in business is promotional keyrings. They have the potential to put your brand name everywhere whether in the office or at home. This small sized product by the virtue of its functionality can get you great results.

If you seek to get your message out on the streets then promotional umbrellas are the best option. Be it rains or sunshine your message will be in notice forever. Available in a wide variety of designs they make for an excellent promotional product.

A great way of getting your brand at conferences is conference folders. They are one of the best promotional products in the business that ensures that your brand is present at every seminar, conference, meeting or a like event.

If you want to get your brand noticed throughput the year then there is no better way to do it than with promotional calendars. Economical and effective they offer a wide array of benefits on the same platter.

Ensure that your brand keeps going constantly with time through promotional clocks. We all need to keep a check on time for various purposes and this is the reason why promotional clocks serve as a constant reminder for your brand.

A great way to get your brand right at the desk of your clients is through promotional mouse mats. They serve as a constant reminder for your brand. In an era where even the most powerful medium can’t keep your brand upfront for a long time, promotional mouse mats do that effectively.

Get your message noticed everywhere be it in the office, at the conference or on the move with conference bags. They are the ideal choice if you cater to a high-end audience. They will do all the walking and talking for your brand without you having to do anything about it.

Get your audience wear your message with promotional t-shirts. They are a great solution to all brand awareness requirements.

For all these promotional products and much more log on to online stores.

Promotional Products That Act Like Billboards to Promote Your Business

Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company’s message on the promotional product.

With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a promotion choosing a promotional product billboard, as I call them, even if it means scaling down the number of promotional items you purchase. This approach is superior to using a one dimensional product like say bottled water with a custom label which will only be seen by the recipient as once it is consumed it won’t be giving off any ad impressions unless of course the garbage man sees the bottle. I know I gave you an extreme example but I did this to illustrate to you the importance of seeking out these promotional product billboards.

There are many types of promotional products that I would classify as billboards. Some of the important categories I would include are: customized umbrellas, custom screen printed or embroidered apparel, yard signs, banners, customized bags, bumper stickers, inflatable products, and custom imprinted car shades to name just a few. Certainly at the top of this list would be products like custom screen printed apparel like t-shirts and embroidered hats which are everywhere in our society with people walking around advertising one brand or another acting as human billboards promoting all kinds of businesses and organizations. People love to get these products as they seem more than happy to promote your business in exchange for a casual article of clothing that they can use. This kind of practical promotional gift along with things like umbrellas are especially effective during bad economic times when these products actually help out the recipient in a small way by giving them something they can use on a regular basis in their lives. Bags are great billboards for promoting your business.

There are many products and applications that you can promote your business with using bags: from retail shopping bags to tote bags to backpacks and gym bags. There are custom promotional bags for virtually every kind of business and budget. The great part about this kind of advertising and brand promotion is that the recipient carries your promotional message around for everyone to see. You simply can’t beat that in any promotion getting unpaid helpers to promote your business. It is so good it almost sounds illegal. Some of the more classic types of billboard promotional products actually resemble smaller versions of the real thing like: signs, yard signs, and banners. These are relatively inexpensive means of advertising and promoting your business and even though they don’t come complete with a recipient to carry them around with like the bag category they are very effective in that one product can be viewed by many potential customers in much the way a billboard works. Inflatable products work in a similar way bringing attention and often traffic to a business. For those of you unfamiliar with the term inflatable products these are large balloons you often see on the roofs and out front of retail stores designed to get consumers attention as they drive by in their cars.

One often overlooked billboard promotional product is the car sunshade that people down south in particular utilize everyday when parking their car to keep the searing heat and sunshine from their car interiors. This is a great promotional tool that is in my opinion under utilized. It provides a large imprint area and can be viewed by many people who pass by the parked car it is displayed in throughout the year. Again this is one of those products with the recipient providing the free labor to set up the shade and drive it to locations all around town promoting your business every time they park their car. Moreover, people love this as a promotional gift and will use it for years to come. Whatever product you choose to do for your next promotion make sure to try incorporate one of these promotional product billboards into your campaign and reap the benefits from some of the best return on your marketing dollar to be found anywhere.

Does Your Business Need the Marketing Power of Promotional Products?

One of the most challenging aspects of managing a business is creating awareness and visibility of your brand amongst customers. In order to connect with those that may be attracted by what your company has to offer, you need to be visible to those prospective customers.

As well as the typical methods of internet marketing and direct mail one of the best ways to increase your brand visibility is through promotional products! However, when going this marketing route, you need to know which form of promotional product is the most suitable for your marketing purposes.

If you are a business with a lot of off-site staff, then you are possibly likely to need printed t-shirts, sweatshirts, hi visibility wear and jackets for your staff. If you are offering a promotional product as a gift then you may choose something more useable like a golf umbrella, mouse mat or mug.

If you are looking to incentivise your labour force then you may think about more expensive corporate gifts that can be personalised for the beneficiary.

What are the purposes of promotional products?

The rationale of giving out promotional products is to enhance brand awareness among your prospective clients whom your competitors are also trying to draw. By giving out promotional products that can be used frequently, you are ensuring that your brand and company name is more evident.

Consumers can be creatures of habit and it can be a tricky prospect to gain their consideration and get them to change their spending habits, or the businesses they deal with. As people become more familiar with your brand, the probability of them parting with their money and buying your products will be more likely than previously.

How do promotional products fit into a more general marketing campaign?

Promotional products can be used to compliment much wider reaching marketing campaigns. These days many advertising agencies have seen the benefit of integrating promotional products into their direct mail or general marketing campaigns.

Some use the branded products as a means to reward important customers, running a restricted promotion where only a definite number of clients will get a special (branded) gift.

A promotional product campaign doesn’t need to be expensive.  Some of the most common and efficient promotional products you see around are pens and mugs, and they are mainly effective because of their own inherent usefulness and because they are things that are used on every day. This is a significant feature of promotional products: They are a physical asset that continues to promote your brand or message on a continual basis.

About our Promotional Products and service

Our committed approach to each and every order we receive sees our customers return time after time. With over 40 years of experience in the industry we have secured dependable relationships with more than 100 manufacturers and suppliers. These long term relationships and our years of know-how allow us to provide a service that is flexible, proficient and dependable.

We are the only business in our industry to show the complete pricing for items on our website: There are no hidden costs when ordering our promotional products. Our transparent pricing structure means that you can book your order completely online and unlike other companies you won’t have to call us to get a price or place an order if you don’t want to, but you are more than welcome to – we are a very helpful and friendly bunch!