Promotional Products That Act Like Billboards to Promote Your Business

Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company’s message on the promotional product.

With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a promotion choosing a promotional product billboard, as I call them, even if it means scaling down the number of promotional items you purchase. This approach is superior to using a one dimensional product like say bottled water with a custom label which will only be seen by the recipient as once it is consumed it won’t be giving off any ad impressions unless of course the garbage man sees the bottle. I know I gave you an extreme example but I did this to illustrate to you the importance of seeking out these promotional product billboards.

There are many types of promotional products that I would classify as billboards. Some of the important categories I would include are: customized umbrellas, custom screen printed or embroidered apparel, yard signs, banners, customized bags, bumper stickers, inflatable products, and custom imprinted car shades to name just a few. Certainly at the top of this list would be products like custom screen printed apparel like t-shirts and embroidered hats which are everywhere in our society with people walking around advertising one brand or another acting as human billboards promoting all kinds of businesses and organizations. People love to get these products as they seem more than happy to promote your business in exchange for a casual article of clothing that they can use. This kind of practical promotional gift along with things like umbrellas are especially effective during bad economic times when these products actually help out the recipient in a small way by giving them something they can use on a regular basis in their lives. Bags are great billboards for promoting your business.

There are many products and applications that you can promote your business with using bags: from retail shopping bags to tote bags to backpacks and gym bags. There are custom promotional bags for virtually every kind of business and budget. The great part about this kind of advertising and brand promotion is that the recipient carries your promotional message around for everyone to see. You simply can’t beat that in any promotion getting unpaid helpers to promote your business. It is so good it almost sounds illegal. Some of the more classic types of billboard promotional products actually resemble smaller versions of the real thing like: signs, yard signs, and banners. These are relatively inexpensive means of advertising and promoting your business and even though they don’t come complete with a recipient to carry them around with like the bag category they are very effective in that one product can be viewed by many potential customers in much the way a billboard works. Inflatable products work in a similar way bringing attention and often traffic to a business. For those of you unfamiliar with the term inflatable products these are large balloons you often see on the roofs and out front of retail stores designed to get consumers attention as they drive by in their cars.

One often overlooked billboard promotional product is the car sunshade that people down south in particular utilize everyday when parking their car to keep the searing heat and sunshine from their car interiors. This is a great promotional tool that is in my opinion under utilized. It provides a large imprint area and can be viewed by many people who pass by the parked car it is displayed in throughout the year. Again this is one of those products with the recipient providing the free labor to set up the shade and drive it to locations all around town promoting your business every time they park their car. Moreover, people love this as a promotional gift and will use it for years to come. Whatever product you choose to do for your next promotion make sure to try incorporate one of these promotional product billboards into your campaign and reap the benefits from some of the best return on your marketing dollar to be found anywhere.

Does Your Business Need the Marketing Power of Promotional Products?

One of the most challenging aspects of managing a business is creating awareness and visibility of your brand amongst customers. In order to connect with those that may be attracted by what your company has to offer, you need to be visible to those prospective customers.

As well as the typical methods of internet marketing and direct mail one of the best ways to increase your brand visibility is through promotional products! However, when going this marketing route, you need to know which form of promotional product is the most suitable for your marketing purposes.

If you are a business with a lot of off-site staff, then you are possibly likely to need printed t-shirts, sweatshirts, hi visibility wear and jackets for your staff. If you are offering a promotional product as a gift then you may choose something more useable like a golf umbrella, mouse mat or mug.

If you are looking to incentivise your labour force then you may think about more expensive corporate gifts that can be personalised for the beneficiary.

What are the purposes of promotional products?

The rationale of giving out promotional products is to enhance brand awareness among your prospective clients whom your competitors are also trying to draw. By giving out promotional products that can be used frequently, you are ensuring that your brand and company name is more evident.

Consumers can be creatures of habit and it can be a tricky prospect to gain their consideration and get them to change their spending habits, or the businesses they deal with. As people become more familiar with your brand, the probability of them parting with their money and buying your products will be more likely than previously.

How do promotional products fit into a more general marketing campaign?

Promotional products can be used to compliment much wider reaching marketing campaigns. These days many advertising agencies have seen the benefit of integrating promotional products into their direct mail or general marketing campaigns.

Some use the branded products as a means to reward important customers, running a restricted promotion where only a definite number of clients will get a special (branded) gift.

A promotional product campaign doesn’t need to be expensive.  Some of the most common and efficient promotional products you see around are pens and mugs, and they are mainly effective because of their own inherent usefulness and because they are things that are used on every day. This is a significant feature of promotional products: They are a physical asset that continues to promote your brand or message on a continual basis.

About our Promotional Products and service

Our committed approach to each and every order we receive sees our customers return time after time. With over 40 years of experience in the industry we have secured dependable relationships with more than 100 manufacturers and suppliers. These long term relationships and our years of know-how allow us to provide a service that is flexible, proficient and dependable.

We are the only business in our industry to show the complete pricing for items on our website: There are no hidden costs when ordering our promotional products. Our transparent pricing structure means that you can book your order completely online and unlike other companies you won’t have to call us to get a price or place an order if you don’t want to, but you are more than welcome to – we are a very helpful and friendly bunch!

The Basics of Promotional Products

Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after.

Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are.

Purposes and Uses of Promotional Items:

In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade show handouts are just a few of the many options promotional items are used for. The most commonplace uses attempt and usually go above and beyond in terms of gaining reactions and responses to, for example, filling out a research form or participating in a survey.

Eclecticism is the monster at work in the promotional product world. But it’s a monster all too positive and beneficial for any company’s interests or specifications. Literally, promotional items are the most varied, both in terms of tangibility and usability. Companies take full advantage of this to push anything and everything forward to a path paved with success.

Yet, a company’s needs may vary, and hence, different promotional products will be selected. The primary types of promotional items can be divided into four categories.

Promotional Item Categorized:

  1. Promotional Products– Include business gifts, awards and commemoratives
  2. Advertising Specialties– Are imprinted products given away for free.
  3. Loss Leaders– Involve imprinted products sold for a cost and can provide free advertising.
  4. Premiums– Imprinted items given as incentive for some action

With an awareness of the different promotional items that are available, outlining their possibilities is important in being able to select an item most beneficial for one’s company.

Etcetera, Etcetera, Etcetera:

Promotional items can vary greatly. Based off a client’s purposes, specifications and style requirements, the options are almost endless when selecting promo items. Items such as pens, tote bags, desk organizers, water bottles, coffee mugs, t-shirts, calendars, calculators, key chains, bumper stickers, labels and so on are all possible and available. The list can go on for quite a while as thousands upon thousands of promo items are currently offered worldwide.

Clearly, whether one’s promo needs are obscure or basic, anything is within reach; even custom promotional products are accessible through certain providers where their specialty is fine-tuned tailoring to meet, and even exceed, any business’s needs.

Why Opt For Promo Items?

Keeping personal needs in mind, you’re probably curious as to why promo items are used so often to push businesses ahead. Also, you’re wondering if promotional motions are for you. Your inquires are understandable and both the answers you seek are simple. Promo items are proven to work and the benefits interwoven are limitless. Any business will profit, considerably.

Actually, along with cost benefits, promotional items top off and heighten effectiveness for one’s business. One reason that attributes to elevated success is that it’s possible to narrow down and hone in on specific demographics and target markets; being able to select a promo item based off your target audience is essential to excelling and maintaining continued success.

Secondly, and even better, specific promo items can have long “advertising-life.” This prolonged advertising-life applies to items such as coffee mugs or calculators. These two run-of-the-mill promo items are used daily and thus constantly imprints a company’s name, logo or message into users’ brains, as well as everyone else within eyeshot. This is profitable ten-fold simply because you’re gaining multiple amounts of exposure all through one item and one payment.

Promotional products are understandably a wise investment. They’re relatively inexpensive, can be tailored and prove to be quite worthwhile. So what are you waiting for? Promote your business through promotional items today and start viewing your business through even more successful lenses.

Printed Promotional Products

Printed Promotional Products are usually items or objects which are printed with a specific logo, slogan or advertisement. For this reason printed promotional products are give away items, to help companies promote themselves to existing and future customers. Promotional products are great for company meetings, business liaison and conferences etc. and there is a huge and wide variety of products available for almost any type of occasion, or business needs. Printed promotional products can be something as simple as a badge, to something more sophisticated such as glassware or conference bags.

Some of the products available  can include, golf balls, laptop bags, pencils, fridge magnets, note pads and many many more. Promotional products are also available to wear, and items such as polo shirts, baseball caps and fleeces, can also be obtained from most suppliers.

Many other types of products are suitable for promotional purposes and listed below are just some of them :

  • Badges : Bags : Bottle openers : Bookmarks : Calculators : Clothing : Diaries
  • Cooler bags : Conference bags : Golf balls : Key-rings : Ice scrapers : Laptop bags
  • Glassware : Stress balls : Tape measures : Leather goods : Travel mugs

Promotional badges are available in many styles and colours, sizes and materials. Printed promotional badges are also available as button, enamel, flexible 2D, flexible 3D, die stamped or embroidered badges.

Many metallic promotional badges or items can be, or may require engraving for long lasting branding which cannot be removed.

A very extremely popular promotional item is the baseball cap. There is a wide range of different styles in hundreds of colour combinations to suit most customers requirements. The caps are usually manufactured to the highest quality and are generally made from cotton or twill. These caps can be printed with up to four colours or embroidered up to six colours.

Stress balls are excellent for promoting particular services or products. They can be manufactured in any shape and decorated in any corporate colours.

When gift give-away’s form a part of a marketing campaign, it makes sense to find a promotional product that offers a bit of an edge, and still fits in with the give-away ideal of being practical and long lasting. Engraved promotional glassware is a high quality give-away promotional item. These types of items are attractive and very useful and they get noticed very easily by potential customers. Some of the glassware items can include :

  • Tumblers : Paperweights : Decanters
  • Corporate awards : Engraved goblets
  • Cocktail jug : Champagne flute

Many of these glass items are available as crystal glassware and high lead content crystal glassware. These glassware items make a very impressive give-away promotional gift.

Printed promotional gifts are available from many suppliers, and are a great part of any marketing campaign.